About Us

Meet the new extension of your internal marketing team.

about us

Made Great was born from a gap in the market to link successful digital outcomes with a new-approach marketing agency; one that redefines the agency relationship and evolves it into a true business partnership.

Driven by data, experience and successful outcomes, ROI is at the heart of what we do, while doing it as humans. Every dollar scrutinised as if it’s our own, every report delivered on time, your success is our success.

Founded in 2015 by Kate Ware as BuzzPop Brands, Made Great made it’s official launch to market in February 2023. The scalable marketing agency model partners a core group of exemplary and accomplished marketing and brand professionals to be able to select a curated team of the highest calibre for our clients.


We’re agile, responsive to change and nimble enough to make it happen quickly.


We’re driven by data and our experience. We know context is king!


Our dedication and commitment to success is shown in the calibre of our work and our proven track record.


Humans first! Together, we’re greater than the sum of our parts beit with our clients, partners or each other.

Curiously Creative

We ask questions, explore, test, learn play and have fun!


Integrity, honesty and transparency, always.

Your curiously creative team of brand and digital specialists ready to listen and take action.

When founder, Kate Ware was a child, she’d spend hours with her cousin, building ‘businesses’ in her bedroom with her cousin and a stack of carbon copy invoice books kindly donated by her Dad’s office stationery cupboard.

This early drive and vision for business led Kate to establish her first business, BuzzPop Brands (formally BuzzPop Social) in 2014 when on maternity leave with her first child. It was impossible for her to envision balancing a career and her new role as a parent so she decided to build the kind of flexible workplace she’d only dreamed could be possible for working parents.

The transition from BuzzPop to Made Great when the business grew beyond that of Kate at the helm and it’s purpose crystalised. We exist as a marketing agency, to be a Marketing leader’s right hand humans; there to elevate, support and deliver the expertise and results not possible within an internal team.

We’re there with the insights to the data and the adjustment and evolution to strategy before you need it. We’re there formulating the approach to better align your marketing with the organisation’s business strategy; all the while talking the talk you need us to for the Executive and Board. We’re transparent and accountable and keep communication open and our relationships strong.

about our story 2

Your brand,
Made Great!

We’re your strategic partner for marketing Greatness.