Social Media Management Geelong
Do you have an in-house marketing team but not enough time or resources to keep up with the beast that is social media?
You’re not alone. You’re a marketing leader who wears many hats in your role.
You know good quality content when you see it, and there’s likely many things you *wish* you were doing on socials (ahem, more short-form video).
But your team just doesn’t have the capacity to develop scroll-stopping creatives, Reels, TikTok’s, killer ad campaigns, and/or time for all the strategic planning required to make your brand’s organic and paid social media marketing sing.
This is where we come in. Made Great are your social media partners for success and are ready to make you look ridiculously good with a killer strategy and content designed to achieve the business goals that keep you up at night.
When you work with us, we’ll become a seamless integration of your in-house team.
One phone call, email or Zoom meeting away. You’ll wish you got in touch sooner…
What’s on our Social Media Management Menu?
One of the reasons we have proven success with our social media clients is our no ‘one-size-fits-all’ approach to socials. There are no plug-and-play packages here friends – that’s not our jam!
We know that marketing needs to be tailored to your organisation and we believe there is generally a solution for most budgets.
Our Geelong social media management team work with businesses Australia-wide across all areas of organic and paid marketing for Facebook, Instagram, TikTok, LinkedIn, Twitter, Pinterest and YouTube taking on as little or as much as you need.
Choose how best to engage our team:
Social media strategy
Your strategy will drive the content approach and brand messaging to ensure everything we create has a purpose.
Organic social media management
Feed planning, content creation (short-form video assets (Reels & TikTok), graphics, Stories, caption copy) hashtag research, scheduling and more.
Paid advertising across all channels
We set your ads up right from the start and ensure they’re highly targeted with quality creatives to match.
Community management and outreach
With your existing followers, accounts that mention your brand, influencers and individuals within your target audience.
Influencer marketing campaigns
We have established relationships with many Australian influencer agencies and influencers directly. We can take care of this whole process for you from start to finish.
Reporting and analytics
We provide detailed reporting on a monthly or quarterly basis and humanise the data so you can understand this clearly and see the progress made.
We’re pretty certain Made Great will be a game-changing decision for your brand. Why?
- We bring in the best people for the job. All our staff are experts in their social media niche, so you gain access to our scalable agency skillsets.
- We’re social media purists and believe in value-first content and the integration of paid and organic so your social media channels are working holistically.
- We’re outcome driven – everything we do has strategic intent and supports you in achieving your KPI’s.
- Our team are lifetime learners, keeping up to date with latest trends and updates (we’ll share these with you too, so you always have the fresh intel).
- We embed ourselves in your organisation – you’ll see us as part of the furniture.
- It’s not just corporate brands we work with. We also create thought-leadership content for C-suite senior executives to position them as leaders in their field.
Meet Your Social Media Strategists
Before deciding which social media platforms your business should use, it’s important to consider and understand your target market and their online behaviour. Information including your target market’s age, locations and interests, as well as the type of content they engage with, will all help you to determine what platforms your business should be on.
It is also important to review and consider your social media strategy and how different social platforms align with your social goals. For example, if your goal is to generate leads, LinkedIn may be more effective than Instagram. If your goal is to increase brand awareness and engagement, platforms like Instagram or TikTok might be more suitable.
It’s also important to evaluate the unique features and differences of each platform and how they can be leveraged for your business. For example, if your business is very visual (e.g. fashion, beauty, food, etc.), Instagram might be a more appropriate choice, in comparison to Twitter.
Combining a social media strategy with a test-and-learn approach to platforms, Made Great’s team of social media experts can help you evaluate and determine the best social media platforms for your business. Contact us today to find out more and see how we can help.
Short answer – Yes!
Using both paid and organic social media marketing is important for an effective and comprehensive social media strategy.
Paid social media is a powerful tool that can drive conversions and traffic quickly and effectively through highly targeted audience campaigns. Paid ads allow you to test and measure the effectiveness of different ad formats, creative options, targeting and messaging. It is also a powerful tool for increasing brand awareness and reach among wider audiences that may not have been reached through organic efforts.
Organic social media is important for building and maintaining long-term relationships with your audience by consistently providing valuable and relevant content. Organic social media marketing can also be used as a great way to position your brand as a thought leader in the industry and build trust with your target audience.
When executed correctly, both paid and organic social media marketing can work together to achieve different goals, including increased brand awareness, driving website traffic, and increasing conversions and revenue.
If you need help coordinating the strategy of your brands’ paid and organic social media, contact our social media experts today.
When responding to negative comments on your business’s social media, it is important to maintain a professional and composed tone and manner. Here are some ideas for responding to negative comments:
- Acknowledge the comment – Let the person know you have seen their comment and illustrate that you take their feedback seriously.
- Apologise (if necessary) – If the comment is valid and your business could have done better, then apologise for the inconvenience or dissatisfaction.
- Provide a solution – If the complaint is specific, try to offer a solution that will help to resolve the issue.
- Be brief – Keep your response short and to the point. Don’t get into a prolonged argument or discussion.
- Be professional – Use a professional and respectful tone at all times.
- Have a plan in place – Have an agreed-upon plan in place for how you will handle negative comments so that the entire team knows how to respond.
- Learn from the feedback – Use the feedback to improve your business, processes and customer service.
As a digital marketing agency, we understand that managing your business page’s social media can be time-consuming and sometimes overwhelming. That’s why we offer a variety of services to help take the social media burden off your shoulders. Our team of social media experts can help with content creation, scheduling of posts, and community management including monitoring and responding to comments and messages, as well as analysing metrics to track the success of your social media strategy.
Additionally, we can work with you to help build your online brand and community, by providing recommendations for content types and messages. By outsourcing your social media management to us, you can regain time to focus on running your business whilst we handle your online presence.
