Leadership Profiling

For Thought Leaders & Business Owners

Elevate your personal brand and drive commercial impact With strategic leadership profiling.

Expert guidance and tailored insights to connect you with the right people.

In today’s crowded digital environment, it’s more important than ever for business leaders to have a strong personal brand that resonates with their target audience.

With the Strategic Leadership Profiling service from Made Great, you can elevate your profile, increase your visibility, and drive compelling commercial impact.

Our team has over eight years of experience working with executives and thought leaders, helping them build their personal brands and achieve their ideal outcomes.

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What is Strategic Leadership Profiling?

Strategic Leadership Profiling is a comprehensive service that helps you gain clarity on your message, stay visible, and connect with the right people.

Our team provides expert guidance on how to leverage your personal brand for optimal results. We take a tailored and intuitive approach, working with you to understand your unique goals, challenges, and opportunities.

Whether you’re looking to position yourself for a new leadership role, increase your thought leadership visibility, or build trust with your target audience, we can help.


Our Strategic Leadership Profiling service includes a range of features designed to help you achieve your personal branding goals. These include:

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In today’s rapidly changing business landscape, the role of business leaders has taken on a new level of importance.

Recent research from the Edelman Trust Barometer 2023 highlights that many employees and the general population now expect CEOs to be visible in discussions on public policy and societal issues.

This shift presents challenges and opportunities for leaders who prioritise content and showcase how their efforts benefit society.

By building a strong personal brand, business leaders can positively impact society, enjoy significant returns on investment, better relationships with their audiences, and more successful outcomes.

Elevate your personal leadership brand today!

Are you ready to take your personal brand to the next level and drive compelling commercial impact?

Complete the form to receive our Strategic Leadership Profiling document directly to your inbox. 

A marketing strategy acts as a roadmap for your business to follow in order to reach your target audience effectively and achieve your marketing goals. It helps to identify your ideal target audience, your unique proposition (USP), and the most effective channels to reach and engage with your audience. During a social media marketing strategy session, we also deep dive into content types, messages and key pillars to assist you in your content creation process.

Having a well-structured and thought-out marketing strategy also allows businesses to measure the effectiveness of marketing efforts and identify opportunities for adjustments to be made.

This will depend on a number of different factors such as the size of your business and what your goals are. As a general rule, we recommend a cross-functional team to attend the initial strategy workshop. This would be inclusive of members from management, marketing and sales. It’s also essential that the people who will be running and executing the day-to-day strategy, whether they are a junior team member or an intern, are included in the session too so that they have the opportunity to provide their own perspectives and insights.

It’s important to have the right people in the room to make sure you are covering all the bases and that everyone has a clear understanding of the goals and objectives of the digital marketing strategy.

Depending on your goals and objectives we can help you with one (or a combination) of the following strategic directions:

  • Brand – Including exploration and discussion of your business name, vision, mission, brand values, USP and brand messaging.
  • Content & Organic – Including discussion of key messages, the competitive landscape, audience personas, platforms (i.e. Facebook, Instagram, TikTok, Pinterest, Google My Business), tone of voice, content pillars, creative direction and community management.
  • Digital Advertising – Including exploration of the digital funnel, timelines and campaign approach, platforms for paid advertising (i.e. Facebook, Instagram, Pinterest, TikTok, Google Search, Google Display), keywords and budgets.
  • Email Marketing, PR and Traditional Marketing – Including discussion around email platforms and usage, database recommendations, PR opportunities, press releases, and alternative traditional marketing opportunities include print, radio etc.