Made Great
Frequently Asked Questions

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General FAQs

Made Great was founded in 2015 by Kate Ware (originally as BuzzPop Brands). Our agency model is designed for scalability, bringing together a hand-picked team of top marketing and brand professionals to curate the highest quality team for each of our clients, no matter the scope of the project. Our team is dedicated to delivering tailored solutions that drive results, leveraging our expertise in the latest technologies and trends to help our clients achieve their business objectives.

At Made Great, we recognize that every business and brand is unique, and we pride ourselves on our ability to tailor our services to meet each client’s specific goals and objectives. Our approach is grounded in strategic intent, and we begin every engagement by developing a customized strategy that ensures everything we do has a clear purpose, direction, and measurable outcomes. This tailored approach also enables us to provide our clients with a blueprint that guides our ongoing efforts, allowing us to stay on track and achieve optimal success. At Made Great, we are committed to delivering results-driven solutions that are customized to each client’s needs, helping them to succeed in today’s ever-evolving digital landscape.

Digital marketing is a vital tool for businesses to drive brand awareness, engage with their target audiences, and achieve company-wide objectives such as return on investment (ROI). Through cost-effective, targeted, and measurable strategies, digital marketing enables businesses to stay competitive in an ever-changing marketplace. This helps businesses to optimize their campaigns over time, maximize their budget, and ultimately achieve their business goals.


Before deciding which social media platforms your business should use, it’s important to consider and understand your target market and their online behaviour. Information including your target market’s age, locations and interests, as well as the type of content they engage with, will all help you to determine what platforms your business should be on.

It is also important to review and consider your social media strategy and how different social platforms align with your social goals. For example, if your goal is to generate leads, LinkedIn may be more effective than Instagram. If your goal is to increase brand awareness and engagement, platforms like Instagram or TikTok might be more suitable.

It’s also important to evaluate the unique features and differences of each platform and how they can be leveraged for your business. For example, if your business is very visual (e.g. fashion, beauty, food, etc.), Instagram might be a more appropriate choice, in comparison to Twitter.

Combining a social media strategy with a test-and-learn approach to platforms, Made Great’s team of social media experts can help you evaluate and determine the best social media platforms for your business. Contact us today to find out more and see how we can help.

Short answer – Yes!

Using both paid and organic social media marketing is important for an effective and comprehensive social media strategy.

Paid social media is a powerful tool that can drive conversions and traffic quickly and effectively through highly targeted audience campaigns. Paid ads allow you to test and measure the effectiveness of different ad formats, creative options, targeting and messaging. It is also a powerful tool for increasing brand awareness and reach among wider audiences that may not have been reached through organic efforts.

Organic social media is important for building and maintaining long-term relationships with your audience by consistently providing valuable and relevant content. Organic social media marketing can also be used as a great way to position your brand as a thought leader in the industry and build trust with your target audience.
When executed correctly, both paid and organic social media marketing can work together to achieve different goals, including increased brand awareness, driving website traffic, and increasing conversions and revenue.

If you need help coordinating the strategy of your brands’ paid and organic social media, contact our social media experts today.

When responding to negative comments on your business’s social media, it is important to maintain a professional and composed tone and manner. Here are some ideas for responding to negative comments:

  • Acknowledge the comment – Let the person know you have seen their comment and illustrate that you take their feedback seriously.
  • Apologise (if necessary) – If the comment is valid and your business could have done better, then apologise for the inconvenience or dissatisfaction.
  • Provide a solution – If the complaint is specific, try to offer a solution that will help to resolve the issue.
  • Be brief – Keep your response short and to the point. Don’t get into a prolonged argument or discussion.
  • Be professional – Use a professional and respectful tone at all times.
  • Have a plan in place – Have an agreed-upon plan in place for how you will handle negative comments so that the entire team knows how to respond.
  • Learn from the feedback – Use the feedback to improve your business, processes and customer service.

As a digital marketing agency, we understand that managing your business page’s social media can be time-consuming and sometimes overwhelming. That’s why we offer a variety of services to help take the social media burden off your shoulders. Our team of social media experts can help with content creation, scheduling of posts, and community management including monitoring and responding to comments and messages, as well as analysing metrics to track the success of your social media strategy.

Additionally, we can work with you to help build your online brand and community, by providing recommendations for content types and messages. By outsourcing your social media management to us, you can regain time to focus on running your business whilst we handle your online presence.


A marketing strategy acts as a roadmap for your business to follow in order to reach your target audience effectively and achieve your marketing goals. It helps to identify your ideal target audience, your unique proposition (USP), and the most effective channels to reach and engage with your audience. During a social media marketing strategy session, we also deep dive into content types, messages and key pillars to assist you in your content creation process.

Having a well-structured and thought-out marketing strategy also allows businesses to measure the effectiveness of marketing efforts and identify opportunities for adjustments to be made.

This will depend on a number of different factors such as the size of your business and what your goals are. As a general rule, we recommend a cross-functional team to attend the initial strategy workshop. This would be inclusive of members from management, marketing and sales. It’s also essential that the people who will be running and executing the day-to-day strategy, whether they are a junior team member or an intern, are included in the session too so that they have the opportunity to provide their own perspectives and insights.

It’s important to have the right people in the room to make sure you are covering all the bases and that everyone has a clear understanding of the goals and objectives of the digital marketing strategy.

Depending on your goals and objectives we can help you with one (or a combination) of the following strategic directions:

  • Brand – Including exploration and discussion of your business name, vision, mission, brand values, USP and brand messaging.
  • Content & Organic – Including discussion of key messages, the competitive landscape, audience personas, platforms (i.e. Facebook, Instagram, TikTok, Pinterest, Google My Business), tone of voice, content pillars, creative direction and community management.
  • Digital Advertising – Including exploration of the digital funnel, timelines and campaign approach, platforms for paid advertising (i.e. Facebook, Instagram, Pinterest, TikTok, Google Search, Google Display), keywords and budgets.
  • Email Marketing, PR and Traditional Marketing – Including discussion around email platforms and usage, database recommendations, PR opportunities, press releases, and alternative traditional marketing opportunities include print, radio etc.


SEO, or search engine optimisation, is the process of improving the visibility and ranking of a website on search engine results pages (SERPs) through various techniques, such as keyword research and content optimisation. The goal of SEO is to increase the quantity and quality of traffic to a website by making it more visible and relevant to users searching for specific keywords or phrases.
We believe SEO is an important component of a comprehensive digital marketing strategy, as it helps to increase visibility, drive traffic, and ultimately convert more leads and sales.

There are a number of things that you can do to increase the likelihood of appearing as the top result on Google Search. Here are some best practices:

  • Optimise your website for search engines (Google and Bing!) by including relevant keywords in your content and metadata.
  • Build high-quality backlinks to your website from other reputable sites.
  • Ensure that your website is mobile-friendly and has a fast loading speed.
  • Use Google My Business to create and verify your business listing (if not already done) and ensure your business information is kept up to date.
  • Create high-quality and valuable content for your users to consume.
  • Make sure your site is accessible and crawlable for Google.

It’s very important to keep in mind that ranking highly on Google is a long-term, ongoing process, and it takes time and effort to achieve and maintain good rankings.

A Google Business Listing allows businesses to manage their online presence across Google Search and Maps. By creating and verifying a listing, businesses can provide accurate information about their location, hours, contact details, and services to existing and potential customers. This helps to increase visibility and drive more traffic to the business’s website, as well as make it easier for customers to find and contact the business.

Additionally, Google Business Listings can also help to improve a business’s local SEO, making it more likely to appear in search results for relevant local queries.

Our SEO services vary in cost depending on the specific needs of your business, the scope of the project and your budget. Our SEO packages start at $2,500+GST. Get in touch today for a more detailed and accurate quote.


Paid social media advertising can be an effective way to reach a specific target audience and drive conversions, such as clicks or sales. However, the effectiveness of paid social media ads can vary depending on factors such as the platform, ad format, targeting options, and the quality of the ad creative.
As an agency with a team of paid social media specialists, we know that paid ads on platforms like Facebook, Instagram and TikTok can be an extremely powerful tool for reaching specific target audiences and driving conversions. Whether you’re looking to increase website traffic, boost sales, or raise brand awareness, paid social media advertising might be a good fit to help you achieve your goals.

Running paid ads on social media might seem overwhelming at the start.

You can easily run ads on your own by setting up and connecting a business account on the platform you wish to advertise on (e.g. Facebook, Instagram or TikTok). Alternatively, our team of paid ad experts can help set up and run your campaigns for you.

We work with you to create a customised advertising strategy that considers your business goals and target audiences. We will help you choose the right platforms, ad formats and target to ensure your ads reach the people who are most likely to engage with your brand.
We can assist you with ad creative, by creating designs for your ads that will stand out in the crowded social media landscape. Once your campaigns are live, we’ll closely monitor their performance and make ongoing optimisations and adjustments as necessary in order to maximise its effectiveness.

Starting with a digital advertising strategy allows your ads to be set up for success right from the very beginning. This helps to accurately define your target audience, set clear objectives and use engaging visuals and messaging


We typically engage with a variety of photographers and videographers depending on the specific project and client needs. We have strong relationships with local and Melbourne creatives who we work with in consideration of factors including budget, style, and shoot location.

Typically, photography and videography management will include services such as:

  • Planning and concept development
  • Hiring and coordinating with photographers and videographers
  • Location scouting
  • Equipment sourcing and rental (if applicable)
  • On the day shoot coordination and attendance
  • Delivery of final products

The scope of the services provided can vary depending on the specific needs of the client.


The cost for influencer marketing campaigns can vary greatly depending on a number of factors such as:

  • The size of the influencer’s following
  • Their engagement rates
  • The platform they use (e.g. TikTok or Instagram)
  • The type of content they will created (e.g. Reels, static images, carousels)
  • And the length of the campaign

As a general rule, we have seen influencers with a larger following and higher engagement rates typically command higher fees than those with a smaller following.

Additionally, influencer marketing on certain platforms, such as Instagram, may be more expensive than on other platforms like TikTok.

This is dependent on whether the influencer has a manager or agency who coordinates all their communications on their behalf. Often we deal directly with smaller influencers/creators and with the agency managers of larger influencers.
This allows us to directly discuss the details of the campaign such as the content they will be creating, the timing of the campaign, and any specific goals or metrics we are aiming to achieve.

This is highly dependent on the influencer’s niche and target audience. Traditionally, when we say ‘influencer’ our brains are automatically drawn to Instagram – which is understandable since this is where influencer marketing began. However, with the increasing rise of TikTok there has been a shift towards the platform and TikTok’s version of influencers, known as ‘creators’.

Google Ads are a cost-effective way to reach your target audience fast. They give you the ability to target your ads specifically to the people who you want to click and who have search intent, and you only need to pay for the clicks. Google Ads allow you to easily track the effectiveness of your campaigns and make adjustments where necessary. Google Ads are Great for brand building and are a shorter-term solution than that of SEO.

Google Ads allow for a variety of different ad formats and your goals will help to determine which is best for your business. Here are some of the most popular ad types on Google:

  • Search Ads – Text-based ads that appear at the top and bottom of the search results page.
  • Display Ads – Visual image or video ads that appear on websites (or apps) throughout the Google Display Network. This includes sites such as Taste.com.au, News.com.au etc.
  • Shopping Ads – Product-based ads that show a product image, price and details encouraging direct purchasing.
  • Video Ads – Video-based ads that appear on YouTube and other video websites/apps.

Deciding between Google and Social Media advertising can sometimes be confusing. Both provide some Great opportunities and features that will suit different businesses depending on their goals and objectives. At Made Great, we love to take a ‘test and learn’ approach to online advertising and finding the right platform for each individual client.

For small businesses, we often recommend a 4 month test and learn period, where we run Google Search ads for 2 months, followed by Meta ads for 2 months, and then compare the results and provide recommendations for advertising moving forward.

Interested to find out more? Chat with us today!

Your business, the industry competition, and your goals will all impact the minimum investment required for Google Advertising. As a guide, we often recommend to our small business clients a minimum budget of $1000 per month for advertising spend.