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See for yourself the benefits of an informed results-driven strategy. We’d love to have a chat with you, get to know your brand, and share how we can help.
Marketing Strategy Geelong
Strategy is where the magic begins at Made Great. It’s where we lay the groundwork and invest in the big thinking to set you up for success.
You may have landed here for a number of reasons. You’re looking for a change in agency and a fresh approach? You’re bringing new products and services into your marketing mix? Perhaps, you’re looking to increase your visibility and conversations, or garner greater visibility for your CEO and executive team?
With a detailed strategy by Made Great, everything you do in your organisation will have purpose, bring together the views of multiple stakeholders in a cohesive, clear direction, and support your overall company growth and vision.
Think of it as a business blueprint to refer back to time and time again, so you always stay on track.
Grow Your Organisation with a Made Great Marketing Strategy
At Made Great, we’re a full-service scalable agency that creates winning strategies for businesses like yours.
Strategy is very much part of our DNA and we’ve been creating them for nearly a decade for corporate brands across Australia and the globe.
Depending on your goals and objectives we can help you with one (or a combination) of the following strategic directions:
Our core services include:
Brand Strategy
Including exploration and alignment of your business name, vision, mission, brand values, USP and brand messaging.
Content & Organic Strategy
Including development of key messages, competitive review, audience personas, platforms (i.e. Facebook, Instagram, TikTok, Pinterest, Google My Business), tone of voice, content pillars, creative direction and community management.
Digital Advertising Strategy
Including exploration of the digital funnel, timelines and campaign approach, platforms for paid advertising (i.e. Facebook, Instagram, Pinterest, TikTok, Google Search, Google Display), keywords and budgets.
Email Marketing, PR and Traditional Marketing Strategy
Including discussion around email platforms and usage, database recommendations, PR opportunities, press releases, and alternative traditional marketing opportunities include print, radio etc.
We keep things real at Made Great. We’re direct from the very beginning about what you need to be doing.
You’ll also gain access to Made Great’s more than 60 years of combined experience. Our senior professionals have experiences across all key marketing disciplines, industries and audience focus (B2B and B2C).
The Process:
The Made Great strategists can develop a strategy for your brand, digital marketing, social media, influencer marketing, paid media or a combination of all of the above.
One of our senior strategists will lead a workshop with your team either in person or over Zoom. We’ll then design and distil that information into a detailed strategy, for either implementation in-house or for us to take care of as your ongoing creative partner – the choice is yours!
Meet your Made Great Marketing Strategists
A marketing strategy acts as a roadmap for your business to follow in order to reach your target audience effectively and achieve your marketing goals. It helps to identify your ideal target audience, your unique proposition (USP), and the most effective channels to reach and engage with your audience. During a social media marketing strategy session, we also deep dive into content types, messages and key pillars to assist you in your content creation process.
Having a well-structured and thought-out marketing strategy also allows businesses to measure the effectiveness of marketing efforts and identify opportunities for adjustments to be made.
This will depend on a number of different factors such as the size of your business and what your goals are. As a general rule, we recommend a cross-functional team to attend the initial strategy workshop. This would be inclusive of members from management, marketing and sales. It’s also essential that the people who will be running and executing the day-to-day strategy, whether they are a junior team member or an intern, are included in the session too so that they have the opportunity to provide their own perspectives and insights.
It’s important to have the right people in the room to make sure you are covering all the bases and that everyone has a clear understanding of the goals and objectives of the digital marketing strategy.
Depending on your goals and objectives we can help you with one (or a combination) of the following strategic directions:
- Brand – Including exploration and discussion of your business name, vision, mission, brand values, USP and brand messaging.
- Content & Organic – Including discussion of key messages, the competitive landscape, audience personas, platforms (i.e. Facebook, Instagram, TikTok, Pinterest, Google My Business), tone of voice, content pillars, creative direction and community management.
- Digital Advertising – Including exploration of the digital funnel, timelines and campaign approach, platforms for paid advertising (i.e. Facebook, Instagram, Pinterest, TikTok, Google Search, Google Display), keywords and budgets.
- Email Marketing, PR and Traditional Marketing – Including discussion around email platforms and usage, database recommendations, PR opportunities, press releases, and alternative traditional marketing opportunities include print, radio etc.
