Kate is a senior digital marketing, social media and branding professional who’s been treading the boards of social media since it hit Australian shores in 2007. Founding Made Great (formerally BuzzPop Brands) in 2014, Kate’s vision was to create a scalable agency that acts as a seamless extension of her clients to help them create exciting, cohesive and successful brands.
Kate takes a strategic brand approach to marketing and social media by building strong foundations for her clients’ brands through watertight strategy, best practice implementation and ongoing support. With a keen eye for data analysis, Kate responds creatively to the story the metrics share. For her, this is the beauty of digital marketing.
Kate’s and her team have been behind the keyboard for her fair share of digital crises, including the now infamous 2016 #censusfail. Because of her extensive experience, Kate’s clients love knowing their business is in experienced and trusted hands.
Kate is a past President of the Victorian chapter of the International Association of Business Communicators (IABC) and currently administrates the ‘Australian Social Media Jobs’ and ‘Australian LinkedIn Community Managers’ groups on Facebook.
My areas of expertise
Outside the digital world
You'll find me on the weekends…
Running the Barwon River, attempting to surf at Port Roadknight or enjoying a delicious meal with my excellent kids and husband.
What did you want to be when you were younger?
An actress, CEO or the classic 80’s kid career aspiration; a marine biologist.
What is your personal motto?
Feel the fear and do it anyway.
What's your friday arvo drink of choice?
A crispy cold XPA in summer and a Victorian Pinot Noir in winter.