Is your brand ranking high enough on Google so customers can find you?
Improving your organisation’s Google presence has probably been on your to-do list for some time if this is a channel your ideal audience is using. (And let’s be honest, that’s most organisations!)
You’ve possibly invested in Google Ads over the years and get a decent amount of traffic to your website.
But you know the power Search Engine Optimisation (SEO) can have for your future marketing success to elevate organic rankings, overtake competitors and get in front of more customers.
The issue is, you don’t have the technical expertise and/or time to action your SEO strategy and tasks in-house. This is where we come in.
Our SEO Marketing Process
Your Made Great SEO agency journey starts with a website audit – this is where we’ll analyse the technical and non-technical aspects of your SEO, conduct a metadata review, content review, check for loading errors (404s), site speed, blog posts, broken links and much more.
We identify where there might be any gaps, opportunities and areas for improvement, and offer our internal linking recommendations and review of the current site page architecture and URL structures.
You’ll receive a detailed list of recommendations and priorities based on our audit, whether that’s continuing with:
In-depth competitor analysis to see how your competitors are performing and identify opportunities to enhance your current rankings.
Keyword research and review to assess the keywords your brand is using, and determining whether these are correct or if there are others that need to be implemented. We’ll provide you with a list of keywords with relevant search volumes and share insights and rankings to use.
Set up or maintenance of Google Search Console and Google Analytics (including Google Analytics events).
Our initial SEO audit is the first stop of identification, but we can also implement those fixes, improvements or adjustments.
Blog content writing
Using the right keywords to best optimise your site and get more traffic.
At Made Great, we’re here to bring the trust back to SEO marketing, and provide an honest, transparent, ethical service, because, well, that’s just who we are.
The best part is you can take this all at your own pace to fit your marketing budget – and you’ll never feel pressured into booking a service with us. We’ll explain everything to you clearly so you can feel informed when outsourcing SEO marketing for your organisation.
What We'll DO
What We Won't Do
Meet our in-house SEO experts
SEO, or search engine optimisation, is the process of improving the visibility and ranking of a website on search engine results pages (SERPs) through various techniques, such as keyword research and content optimisation. The goal of SEO is to increase the quantity and quality of traffic to a website by making it more visible and relevant to users searching for specific keywords or phrases.
We believe SEO is an important component of a comprehensive digital marketing strategy, as it helps to increase visibility, drive traffic, and ultimately convert more leads and sales.
There are a number of things that you can do to increase the likelihood of appearing as the top result on Google Search. Here are some best practices:
- Optimise your website for search engines (Google and Bing!) by including relevant keywords in your content and metadata.
- Build high-quality backlinks to your website from other reputable sites.
- Ensure that your website is mobile-friendly and has a fast loading speed.
- Use Google My Business to create and verify your business listing (if not already done) and ensure your business information is kept up to date.
- Create high-quality and valuable content for your users to consume.
- Make sure your site is accessible and crawlable for Google.
It’s very important to keep in mind that ranking highly on Google is a long-term, ongoing process, and it takes time and effort to achieve and maintain good rankings.
A Google Business Listing allows businesses to manage their online presence across Google Search and Maps. By creating and verifying a listing, businesses can provide accurate information about their location, hours, contact details, and services to existing and potential customers. This helps to increase visibility and drive more traffic to the business’s website, as well as make it easier for customers to find and contact the business.
Additionally, Google Business Listings can also help to improve a business’s local SEO, making it more likely to appear in search results for relevant local queries.