Leadership Profiling

For Executive Teams

Transform Your Executive Team's Personal Brand and Drive Business Success with Strategic Leadership Profiling

Expert guidance and tailored insights to help your executive team connect with the right people and communicate their message effectively.

In today’s competitive business world, a strong personal brand is essential for executives to differentiate themselves and drive business success.

With the Strategic Leadership Profiling service from Made Great, your executive team can elevate their profiles, increase their visibility, and achieve their ideal outcomes.

Our team has over eight years of experience working with executive teams, helping them build their personal brands and drive commercial impact.

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What is Strategic Leadership Profiling?

Strategic Leadership Profiling is a comprehensive service that helps your executive team gain clarity on their message, stay visible, and connect with the right people.

Our team provides expert guidance on how to leverage personal brands for optimal results. We take a tailored and intuitive approach, working with each member of your executive team to understand their unique goals, challenges, and opportunities. Whether your team is looking to increase thought leadership visibility, build trust with stakeholders, or position themselves for new leadership roles, we can help.

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As an executive team, your personal brand is a critical part of your overall business strategy. It is your reputation, credibility, and influence, and it can drive business success or hinder it.

According to recent studies, a strong executive brand can help your organization attract and retain top talent, increase stakeholder trust and confidence, and boost overall business performance.

By building a strong personal brand, your executive team can positively impact your organization’s bottom line and achieve your strategic objectives.

Elevate Your Executive Team's Personal Brand Today

Are you ready to take your executive team’s personal brand to the next level and drive business success?

Complete the form to receive our Strategic Leadership Profiling document directly to your inbox. 

A marketing strategy acts as a roadmap for your business to follow in order to reach your target audience effectively and achieve your marketing goals. It helps to identify your ideal target audience, your unique proposition (USP), and the most effective channels to reach and engage with your audience. During a social media marketing strategy session, we also deep dive into content types, messages and key pillars to assist you in your content creation process.

Having a well-structured and thought-out marketing strategy also allows businesses to measure the effectiveness of marketing efforts and identify opportunities for adjustments to be made.

This will depend on a number of different factors such as the size of your business and what your goals are. As a general rule, we recommend a cross-functional team to attend the initial strategy workshop. This would be inclusive of members from management, marketing and sales. It’s also essential that the people who will be running and executing the day-to-day strategy, whether they are a junior team member or an intern, are included in the session too so that they have the opportunity to provide their own perspectives and insights.

It’s important to have the right people in the room to make sure you are covering all the bases and that everyone has a clear understanding of the goals and objectives of the digital marketing strategy.

Depending on your goals and objectives we can help you with one (or a combination) of the following strategic directions:

  • Brand – Including exploration and discussion of your business name, vision, mission, brand values, USP and brand messaging.
  • Content & Organic – Including discussion of key messages, the competitive landscape, audience personas, platforms (i.e. Facebook, Instagram, TikTok, Pinterest, Google My Business), tone of voice, content pillars, creative direction and community management.
  • Digital Advertising – Including exploration of the digital funnel, timelines and campaign approach, platforms for paid advertising (i.e. Facebook, Instagram, Pinterest, TikTok, Google Search, Google Display), keywords and budgets.
  • Email Marketing, PR and Traditional Marketing – Including discussion around email platforms and usage, database recommendations, PR opportunities, press releases, and alternative traditional marketing opportunities include print, radio etc.