Wildah Launch Campaign
WiLDAH A fresh and exciting re-brand to reflect the smooth transition of a much-loved Australian brew. Our team of brand strategists and digital experts crafted
Insights : Social Media
The importance of measurement and attribution in a multi-channel world
Measuring the success of organic and paid ad campaigns is crucial in a multi-channel world.
Why it’s time to change up your influencer marketing approach for 2023
Over the last 5 years, influencer marketing has exploded, and the industry is booming – big time. But has influencer marketing lost its influence in 2023?
3 alternative platforms to consider when reviewing your digital strategy
Lately, we’ve seen many big-name social media platforms begin to shift what they’re known for. Exhibit A: Instagram, which traditionally has been a photo-sharing app is now becoming a short-form video platform.
True or False: Australian Influencer Marketing Myths under spotlight
Debunking some of the common myths around engaging influencers and sharing our experience to help you feel more informed and empowered.
Instagram is now primarily a video sharing platform; what the heck does that mean for you?
There has been a collective resistance to videos and Reels over the last few years. We get it, videos are generally harder and more time consuming to put together. But…the time has come, friends, to embrace this new Instagram world, which means incorporating a lot more video in your marketing content.
How to leverage TikTok for business
If we had to pick the winners that have come out of the Covid-19 pandemic, it would be streaming services such as; Netflix, video conferencing platforms like Zoom, and (coming in a close third) the social media app TikTok.
