Are you our next digital marketing specialist?


As our Digital Marketing Specialist, you will be a dynamic, insightful, and accomplished marketer with particular expertise in paid media management (Google + social media channels) and digital marketing principles.

Reporting to the Director, your role will primarily be developing and supporting our strategic partnership clients with generalist marketing support and executing effective paid media campaigns both for our clients and own brand.

As well as having a deep understanding of marketing principles, exceptional communication skills, and a proven track record of driving measurable results, you’ll be the ultimate team player; smart, humble and hungry for the success of our agency.

  • You’re a self-motivated technical digital marketer; you know the front and backend of digital
    platforms like the back of your hand,
  • You’re not afraid to create content and put yourself in front of the camera
  • You have exceptional attention to detail; you love dotting the i’s and crossing the t’s.
  • Your time and project management skills are exemplary. Like, second to none.
  • You’ll be courageous to dive straight in, own and elevate this newly evolved position.
  • The world of digital marketing keeps you curious and drives your creativity.
  • You thrive in fast-paced environments, managing multiple projects simultaneously and
    meeting deadlines.
  • You love people but can work independently. The key to your success will be developing and
    maintaining close connections with our clients and the rest of the team while being
    accountable for your own workload.

Your Responsibilities will span our clients and our brand:

  • Create, manage, and drive paid social strategies and campaigns on various social channels
    for our clients, particularly across Google, Meta, Pinterest, LinkedIn and TikTok.
  • Develop captivating content for these campaigns including copywriting, design and video
  • Manage ongoing optimisation for campaigns based on performance and campaign objectives
  • Ensure all campaigns are managed in a timely manner and achieve targeted KPIs based on
    set budgets.
  • Prepare and analyse reports to provide business insights and new recommendations for
    further business growth.
  • Manage the Business Suite accounts across platforms including Meta, LinkedIn, Pinterest,
    Google and TikTok, ensuring all pages are set up correctly and running smoothly.
  • Build on our current processes to manage and scale our agency’s growth.
  • Develop and implement social media content strategies aligned with our overall content
    strategy and brand messaging.
  • Create and publish engaging social media content that resonates with our target audience
    and drives engagement and conversions.
  • Collaborate closely with our account management team to deliver briefs that can manage
    those projects from inception to completion.
  • Keep abreast of industry trends and implement innovative and exciting solutions.

Qualifications + experience:

  • A Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
    Real-world learning is just as valuable to us.
  • An exceptional eye for design and killer copywriting skills.
  • The ability to produce engaging Reels and TikTok videos – Video production skills for
    short-form content are essential.
  • Proficiency in Canva and Adobe Creative Suite .
  • Experience generating creative content for diverse audiences across both B2B and B2C
  • Proven digital marketing experience, especially in social and paid media management, with a
    minimum of 3 years in the game. Agency experience gets you bonus points.
  • A proven track record of driving results and meeting marketing objectives through smart
    campaign management.
  • Confident in navigating the backend of WordPress (Elementor) and have the technical
    marketing skills to match.
  • Strong analytical and problem-solving abilities.
  • A creative mindset with the ability to think strategically and innovate.
  • Experience in SEO strategy design and implementation is viewed favourably.

A little about us:

Made Great embodies our passion, dedication, and relentless pursuit of Greatness. We’re on a
mission to redefine the client/agency relationship and evolve it into a true business partnership.

  • We act as a true strategic partner to our clients by genuinely investing in them as fellow
    humans. We find clarity in their confusion.
  • We’re Great at what we do. Our experience is a testament to the calibre of work and brands
    we work with.
  • We’re also a pretty Great bunch (if we do say so ourselves!); we’re proud of the work we do
    and strive for ultimate Greatness.

We’re currently based in Geelong, but our workforce is heading 100% remote, so if you’re looking to join an evolving team, who favours doing Great work for Great clients, this might be the role for you!

One more thing before you go… Studies have indicated a significant amount of people (ahem, approx. 60%, of women and underrepresented individuals) have already talked themselves out of applying for certain positions because they didn’t meet ALL the criteria.

While it’s not necessary for you to meet every single requirement above, we still encourage you to introduce yourself all the same. The thing about Made Great is we’re open and welcome to all
humans, and if we think you’re Great and can learn Great skills (bonus points if you recognised the Napoleon Dynamite reference there), then we’ll be happy to have you on board.

How to apply

Please submit your resume, portfolio, and any relevant work samples demonstrating your expertise in digital marketing and paid media to [email protected].

This is a part-time position (days negotiable) with the view to grow.

Remuneration package based on the experience of the successful candidate.

Only candidates legally approved to work in Australia need to apply.

Your marketing strategy, Made Great

Here at Made Great, we work with our clients to build great strategies and identify the opportunities and issues that take consistent effort to see results. Our Greatest clients are confident in the knowledge that long-term, sustainable growth takes time.

Get in touch with us to learn how we can be your strategic partner for marketing Greatness.

Your brand,
Made Great!

We’re your strategic partner for marketing Greatness.

Read more about Made Great…